special advertising
other forms of advertising with high level of awareness and impact
Special advertising is any uncommon advertising positioned in the common media, the purpose of which is to provide creative and effective solutions.
These new forms of advertising are accepted by the government (with some exceptions) and are considered part of the group "other forms of advertising."
Special Advertising allows us to gain notoriety through the breaking of the established conventions and catch our audience’s attention.
The location and time length of Special Advertising in the media such as television or radio, are the variables that have proved to be the most effective, not to mention such important aspects as its credibility.
To implement strategies of special advertising, complete and efficiently, we have great professionals in the three areas that make up our structure:
creative
area
production
area
planning
area
types of special advertising:
passive
sponsorships
TV program opening and
promotional steps
active
sponsorships
minutes of presentation
internal moments
micro-spaces
programs of self-production
program content
ads of mixed content
online advertising
product
placement
passive
active
special